Should I build my own website or hire a professional?
Your website is the first impression a potential customer will have of your business and brand online.
Whilst you can save money by building the site yourself, you will need some skills and invest time. This option is best for new online businesses wanting to keep costs at a minimum. On the other hand, if you want a professional website that differentiates you from competitors, the skills you typically need include design, usability, coding and marketing abilities which are better left to the professionals.
Can I easily edit and change my website ongoing?
A content management system (CMS) provides an easy-to-use application to create, manage and store your website.
It provides a non-technical way of creating new pages, editing, updating and publishing content on your website without any coding knowledge such as HTML. This empowers you to take control of your website, managing any change you want to do in the future.
What makes a great website?
A great website is often the simplest design with bold headlines and key information supported by strong calls to action to drive conversion.
Make sure your website structure makes sense and that there is a logical flow between content and pages. Often a website is your strongest sales tool, make it easy for customers to contact you and get personal with an About Us page providing a company history to instill trust.